David Adedeji Adeleke, Aspira Nigeria has signs a deal with international superstar, Davido as the brand ambassador for VIVA, their flagship and one of Nigeria’s leading detergent & multipurpose soap brands.
The unveiling ceremony, which was held at Radisson Blue, Victoris Islad, Lagos, was attended by a cross section of the Nigerian media and stakeholders in the entertainment industry.
According to Aspira Head of Marketing, Mr. Santhosh Kumar Nair, “Aspira’s decided to sign on the prolific hit maker and boss of DMW, Davido, is because of his dynamism, popularity among Nigerian youths and his hardworking disposition which has put Nigeria on the global music map. We are glad to inform Nigerians that henceforth, Davido will be the official face of our Viva brand,” he announced.
Pleased to announce my latest partnership! I want everybody to get familiar with the best detergent in the land by an eco friendly and youth empowering brand ! Everyone go follow and patronize @AspiraLtd ! Let’s get them to number 1! #VivaDavido ! pic.twitter.com/MVfgor58BD
— Davido (@davido) April 23, 2021
Enumerating reason the multi-award-winning singer was chosen by Viva for the role, the firm said Davido is no doubt, through his music, making Nigerians proud all over the world, describing him as one of Nigeria’s top brands.
“He has contributed immensely towards the entertainment industry in Nigeria. He continues to inspire millions of Nigerian youths and this is in consonance with the core values at Aspira, which is youth empowerment.
There is an alignment between Davido’s vision and the core values of Viva as a brand. The synergy between both brands would impact the society in positive, unique and in significant ways,” a statement from the brand read.
Aspira Nigeria Limited is one of the largest manufacturers and distributors of personal health care and laundry products in Nigeria. Located in the Northern commercial city of Kano, Aspira Nigeria Ltd. began operations in 2009, with the production of various detergents and soaps.
Today, it has expanded to 12 manufacturing facilities and their products are distributed across Nigeria.
Due to COVID-19 pandemic, the brand decided to develop a detergent that could reduce the risk of spreading illness-causing viruses in addition to keeping clothes stain-free, in addition to their Viva Detergent packs.
That initiative gave birth to Viva Plus Laundry Sanitizer, Nigeria’s leading detergent and multi-purpose soap, which was developed under multi-enzyme and eco-friendly technologies and contains zero percent bleach. It is gentle on fabrics and works even in cold water.